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Passing this on from Hubspot– I couldn’t agree more. What are you waiting for?

Start Fast. You could launch a page on Facebook today and get a blog going in a couple days. So what are you waiting for?
Low Cost. You can get started in social media and blogging for very little or no money. They are among the most cost-effective methods of reaching your audience.
Instant Interactivity. Both blogs and social media can give you nearly instant market feedback – good or bad. We get all kinds of feedback through the comments on this blog, and people also leave reviews and other comments for us on Facebook and other social media venues.
It’s the Search Engines, stupid. Surveys indicate that 90% or more of people begin their purchasing process in search engines. Blogs and social media make it more likely that your prospects will find you online in search engines.
Inbound Marketing. If you read this blog, you know that we’re all big fans of inbound marketing at HubSpot. Outbound marketing is telemarketing, direct mail, email blasts, TV and print ads - all the things that buyers tend to block out more and more using caller ID, TiVo, and spam blockers. Social media and blogs are essential inbound marketing tools.
Desired content, not distracting ads. Related to the last point about inbound marketing is the idea that the content you produce using a blog or social media is likely to be something that your prospect actually desires to consume, rather than ads they find distracting and that interrupt them.
First mover advantage. For blogs and social media, there is an advantage to moving first. If you don’t jump into the conversation, your competitors, competitor’s customers or your customers will (if they have not already) and then it can be an uphill battle to become influential in these online conversations. Start now, and claim the virtual conversation-ground for your biggest advantage.

Right from his BLOG today! This man understands marketing at it’s finest. And after you read this post, you’ll see what many companies (esp. large ones) fail miserably at customer service… their focus isn’t right! ~ Jenn

Winning on the uphills

Interesting business lesson learned on a bicycle: it’s very difficult to improve your performance on the downhills. I used to dread the uphill parts of my ride. On a recumbent bike, they’re particularly difficult. So I’d slog through, barely surviving, looking forward to the superspeedy downhill parts. Unfortunately, I had a serious accident a few years ago (saving the life of a clueless pedestrian by throwing myself onto the pavement). Downhill might be fast, but it’s crazy. Lesson learned. Now, I look forward to the uphill parts, because that’s where the work is, the fun is, the improvement is. On the uphills, I have a reasonable shot at a gain over last time. The downhills are already maxed out by the laws of physics and safety. The best time to do great customer service is when a customer is upset. The moment you earn your keep as a public speaker is when the room isn’t just right or the plane is late or the projector doesn’t work or the audience is tired or distracted. The best time to engage with an employee is when everything falls apart, not when you’re hitting every milestone. And everyone now knows that the best time to start a project is when the economy is lousy. Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn’t.

Category Archives: Blog

Seth Godin does it again- Winning Business