Seth  started a blog years ago and it culminated into a book called “The Purple Cow.”  He practices what he preaches.  It took years for the momentum to build but his book sold 250,000 copies and continues to sell to this day.  I estimated based on the cost of the book, there has been over $5,000,000 in revenue generated from sales.  He practices what he preaches: consistency earns trust and attention.

If you are are going into business for yourself, you must have short and long term goals. It’s the long term that sometimes gets overlooked in the marketing plan.  And it’s the first to get “cut” out of marketing budget when times get financially tough.  Take note and take charge of your marketing, today.   You have everything to lose if you don’t.

Here’s his thought of the day:

Breakthroughs and drips

There are only two ways to win in the market.

You can create a breakthrough. A promotion so powerful that people can’t help but engage. An innovation so remarkable, people can’t help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.

Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years.

Almost all marketing attempts to do neither of these, and of course, fail. Painless and quick are rarely associated with ‘successful.’