I really want to establish an image, a look, a feel before I do anything else. Kinda backwards, isn’t it?   Everyone says, write your business plan, get your marketing plan first, your objectives. All of that is very important, but um, boring!  I know, I know, I have to do it.  But the creative side of me calls, no SCREAMS!,  at me on a daily basis.    Welcome to my fully tested on paper split brain issue- 50% creative, 50% logical.  Bodes well for what I’m diving into. But a nice long discussion in my brain on priorities yields paralysis at times.  No wonder people buy franchises, or hang their hat with a real estate company.  All that creative stuff is “done” for them. The image, the branding, the tag lines, the commercials.    They just have to work IN their business. Ugh. I just want to create for others.

But I must create for myself first.  For now, I will hit the books, and write out my game plan.  So my company goes nameless for now- however, unofficially, it’s JLH Consulting.

For the record, I will definitely NOT be naming my marketing company  XYZ Marketing Consulting.  Eck.     Don’t ever hire a marketing company with a boring name. And oh by the way, don’t ever hire a marketing company who says they can do all these wonderful things for your company but they don’t do it themselves for their company!  That is for another discussion…

Anyway, I like funky, hip.  I think my clothes can describe me.  Well, my “going out clothes.” This is the image I want for my company: hip, professional, updated.  I prefer to wear jeans, heels, funky fun top and chunky jewels.  I like modern look and feel.

A book I’ve found is amazing… for those seeking taglines for their business and unique names… check out Sam Horn’s book,  POP! Stand Out In Any Crowd.