Updated 6/16- we went from 11 to 82 email addresses within 48 hours… combination of factors… all of which are GOOD.

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Bull Run  Networking is a local networking group that is small and growing in the Washington DC area.  I am a member and offered my marketing services to help get them on the map and grow the business. I’ll be reporting on the metrics to show how this type of marketing can help grow our membership and  how this email can evolve and grow with the group.

This is an example of how you can use email campaigns to increase visibility of your group/business in a community.

Click Here to View the Email

Via MailChimp, our email campaign application,  we will track  how many emails are forwarded to friends, and how many join the mailing list and who they are, what industries visitors represent and more.  In our meetings, we will track the # of visitors, the number of conversions to members, and industries as well.  These metrics will absolutely show how viral and permission marketing can work to spread the word about a business, a network group, or any other business you want to increase your prospects.  As well, this marketing campaign will grow and change as the group develops.

All marketing plans change, they should never stagnate, or else you are left behind in the business world.  All marketing plans should grow as your business grows, change as your business changes, and represent who you are and what your expertise is.

It’s all about your marketing program working for you without working YOU into the ground!

Two Dots Marketing  helps you work ON your business while you work IN your business.

Hail Hail to Email Campaigns!  Work it Ya’ll!

Diggin’ MailChimp?  Check it out via this link: Mail Chimp.