Current Web Re-Design for Buckland Preservation Society
Published November 24, 2011 | 
Project: Bring a 1990s template-based website to reflect the image and growth of Buckland over the years.
This is where it is now….
And this is where we are going… Option 1.
*visual*social media *email marketing campaigns*calendar of events*donation application*email capture*google analytics* archival plug-in for historical documents * home page slide show feature for latest news*robust fresh content* cohesive images * logo *content management system*
Posted in Graphics, Logo, web design, Work Projects | 
non-profit, web design, web redesign | 
Leave a commentNew 2Dots Website Underway
Published November 22, 2011 | We’ve been a bit busy recently on a few projects so the website re-design is still a work in progress. We hope to have things back in the groove soon!
Latest Project Completed: Brochure
Published May 15, 2011 | A pro-bono project for the Architectural Review Board, Prince William County.
Moo Mini Biz Cards
Published August 26, 2010 | By far, unless you can find something sweeter, these are the best customizable business cards I’ve seen in a long while. So many options and so many creative designs. Dig in and find something that represents you or your company.
Posted in Business Cards, Print Media | Business cards, customized business cards, mini moo | Leave a commentStart Your E-Marketing Now for 2011| Special Offer
Published August 25, 2010 | 
Reach new customers and get back in touch with your existing clients this Fall!
THIS GREAT OFFER IS FOR…
- Networking Groups who want to reach out to their members and entice new members to join
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- Home products representatives who want to announce their party invites, new product lines, or offer discounts
- You!!!
HERE’S THE SCOOP…
- Develop a customized branded e-newsletter format in MailChimp using your existing color layout and design (includes creating an account if you do not have one)
- Design 1 graphic with a call-t0-action theme (“Sign up today!”, “Buy 1 Get 1 Free”, et al) for use on your website and in your e-newsletter
- Provide expert content in your e-newsletter relevant to your business as to create a call-t0-action activity for your clients
- Upload of your existing e-client database provided by you
- Schedule and launch your e-newsletter
- Provide report data on your client’s click-thru rate and visibility
- Provide link of your e-newsletter so you can display on social media platforms (Facebook, LinkedIn, Twitter, etc) and on your website, emails etc (cross-marketing 101)
HERE’S THE SAVINGS…
Save 65% if you sign up before September 10, 2010.
Regularly: $350
Special Offer: $125
Limited Quantity Available (because there is only one ME) - so don’t wait!
Email today: Jenn@2Dotsmarketing.com or even better, call me! 703-785-8296 (view portfolio)
*Additional details and restrictions provided at time of consultation (but don’t worry, it’s not that restricted!)
Resume & Cover Letters
Published April 27, 2010 | One of the greatest joys of my marketing is helping others. Late last week I received a referral. A wonderful teacher with 18 years of experience needs assistance in writing her resume and cover letter.
Most people, including myself, have a difficult time writing about themselves. And the resume/cover letter is one of the best marketing tools to showcase your talents, highlight your successes and help get you in the door of a potential employer.
Just as professional athletes have agents to promote them and manage their careers, everyone needs a coach to help them get them their next job, launch their career, etc.
For my teacher client, she just needed guidance on her cover letter. The basics. How to format, how to draw attention to her successes and how to focus the reader on what was important. How to get her in the door.
What a fun project for me and a very important project for her. But my happiness doesn’t end there– it does when she lands an interview. And then calls me back to tell me she got the job. Now that is success!
You are a professional. Get a coach, a mentor, a PR person to help your career. As one advertiser states, “Imagine the Possibilities.”
eNewsletter Banner Design | 9 Hole Golf League
Published February 15, 2010 | Created this header for the local 9-hole ladies golf league. It is used in their quarterly eNewsletter which I am editor and produce.
Online Color Tools | Color By Number
Published February 11, 2010 | Check these out to help out with color schemes for your website, eNewsletter, or any other online media project. This also works well to marry up your print media as well. Give your graphic designer these “color by numbers” and voila, color branding is instantly achieved.
Seth's Blog: Consistency in Marketing, Duh!
Published November 17, 2009 | Seth started a blog years ago and it culminated into a book called “The Purple Cow.” He practices what he preaches. It took years for the momentum to build but his book sold 250,000 copies and continues to sell to this day. I estimated based on the cost of the book, there has been over $5,000,000 in revenue generated from sales. He practices what he preaches: consistency earns trust and attention.
If you are are going into business for yourself, you must have short and long term goals. It’s the long term that sometimes gets overlooked in the marketing plan. And it’s the first to get “cut” out of marketing budget when times get financially tough. Take note and take charge of your marketing, today. You have everything to lose if you don’t.
Here’s his thought of the day:
Breakthroughs and drips
There are only two ways to win in the market.
You can create a breakthrough. A promotion so powerful that people can’t help but engage. An innovation so remarkable, people can’t help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes huge guts and substantial investment.
Or you can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. This might take years.
Almost all marketing attempts to do neither of these, and of course, fail. Painless and quick are rarely associated with ‘successful.’
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